Il sistema di pagamenti mobili Isis sarà lanciato nel 2012

Nicola Ligas

Isis Mobile Wallet è un servizio degli operatori statunitensi AT&T, T-Mobile US e Verizon atteso ormai da molto tempo, che ha appena annunciato nuovi partner: Chase, CapitalOne, e Barclaycard si uniscono infatti a Visa, MasterCard, Discover e American Express per la fase di trial che avrà luogo ad Austin nel Texas e Salt Lake City nello Utah all’incirca verso metà 2012.

La diffusione nel resto della nazione dovrebbe avvenire da lì a breve (al netto di esiti disastrosi del trial, immaginiamo).

Grazie ai nuovi partner Isis permetterà agli utenti di usare sia carte di credito che di debito, dandogli così un vantaggio su Google Wallet; a questo aggiungiamo l’approvazione dei maggiori operatori nazionali, e capirete come mai Isis sembri avere ottime probabilità di diffusione.

Vedremo se e come ci sarà una reazione da parte di Google Wallet, perché in fondo quello dei pagamenti mobili è un mercato molto importante e non pensiamo che Google abbia intenzione di stare molto a guardare, e con tutta probabilità ciò che prevarrà negli USA ha buone probabilità di arrivare per primo anche in Italia.

Comunicato stampa in lingua originale a seguire.

Chase, Capital One and Barclaycard First to Place Their Cards in the Isis(TM) Mobile Wallet

Starting This Summer, the Isis Mobile Wallet Will Be Available to More Than 100 Million U.S. Card Holders

BARCELONA, Spain, Feb 27, 2012 (BUSINESS WIRE) — Isis(TM), the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, today announced that Chase, Capital One and Barclaycard have entered into agreements with Isis enabling their credit, debit and prepaid cards to be placed into the Isis Mobile Wallet. Starting in mid-2012, consumers will be able to load their eligible Chase, Capital One and Barclaycard cards into their Isis Mobile Wallet and shop at participating merchants, starting with locations across Salt Lake City and Austin, Texas.

“Today’s announcement is testament to the vision and commitment of Chase, Capital One and Barclaycard to make mobile commerce a real and positive experience for their customers,” said Michael Abbott, CEO, Isis. “Mobile commerce is more than a new way to pay; it’s about extending the relationships consumers enjoy with their banks and merchants into a powerful and convenient new form factor.”

The Isis Mobile Wallet will provide consumers with a convenient and secure way to pay, redeem coupons and present loyalty credentials, all with the tap of their phone. Chase, Capital One and Barclaycard will tailor their cardholder service experience within the Isis Mobile Wallet to reflect their respective brands and ensure a seamless and secure experience across physical cards and mobile platforms.

“Chase is committed to making mobile commerce a reality,” said Richard Quigley, president, Chase Card Services. “By working with Isis, we are excited to help pave the way for innovation in the mobile payments space and to provide cardmembers with a secure option for easier and faster payments on the go.”

Last July, Isis announced relationships with the top four U.S. payment networks: Visa, MasterCard, Discover and American Express. Isis’ relationship with the four U.S. payment networks provides banks with the freedom to enable any major network payment card and provide consumers with ubiquity and freedom of choice when deciding which of those cards to load into their Isis Mobile Wallet.

“Our customers have embraced digital and mobile banking and are demanding new and easier ways to manage their financial lives,” said Jack Forestell, executive vice president, Digital, Capital One. “Our relationship with Isis creates an exciting opportunity for our customers to begin to fully experience the power of mobile commerce.”

Today’s announcement underscores Isis’ inclusive approach, providing all stakeholders — banks, merchants and consumers — with the freedom and choice necessary to foster a robust new industry. Isis is building an ecosystem to provide consumers with a ubiquitous and positive experience across all participating carriers, phone models, payment networks, merchants and banks.

“We believe Isis is strongly positioned to bring the convenience, value and simplicity of mobile commerce to consumers,” said Stewart Holmes, senior director-mobile commerce strategy, Barclaycard US. “We’re excited to build this offering for customers and our card partners with Isis and look forward to shaping the future of payments.”

The Isis Mobile Wallet will initially launch in Salt Lake City and Austin in mid-2012 and is planning a national rollout to follow.

“While mobile wallets may look and smell the same from afar, Isis is setting itself apart by patiently building an ecosystem of issuer, network and merchant partners, offering an open platform that leaves partners in control of how they will communicate with their customers, and leaving the partners in control of sensitive payment and marketing data transiting over the platform,” says Gwenn Bezard, research director with Aite Group. “Isis’ new announcement sends a clear signal: it is serious about scaling mobile payments.”